The long way round
to building systems.
I'm a GTM Engineer with a background in sales operations and commercial partnerships. I got here the unconventional way — not through a CS degree, but through years on the ops floor watching every broken GTM tool fail in real time.
I spent years on the ops floor — managing 50+ sales reps across East India, building commercial distribution networks from scratch, watching every broken CRM workflow, every missed follow-up, every lead that fell through the cracks because nobody had time to fix the systems.
I knew the process better than anyone. I just couldn't fix the tools. So I built workarounds in spreadsheets. Hated it.
In 2022 I moved to London, got an MSc in Entrepreneurship & Innovation from Queen Mary University, and made a decision: stop waiting for engineers to fix the infrastructure and learn to build it myself.
Not to become a developer. To fix the job the code was supposed to do.
That background is the difference. Most GTM engineers know the code. I know what it feels like when it breaks — at 9pm, mid-campaign, with a team of 50 waiting on a lead list that never arrived.
Now I build AI-powered GTM systems that run in production: outbound pipelines, CRM automation, AI call transcription, lead enrichment stacks. Things that actually ship and actually work.
Every step that led here.
Want to build something together?
Open to freelance projects, consulting, and full-time GTM engineering roles in the UK.